full transcript
From the Ted Talk by Chika Okoro: How colorism shapes our standards of beauty
Unscramble the Blue Letters
The movie "Straight ottua Compton" comes out. I'm so excited. I'm from LA, so this movie is particularly close to my heart. I saw it in theaters three times. So I'm cruising the Internet deoiuvrng everything I can about this mivoe. I come across the casting call. This movie has already come out and I'm no atesrcs, so I wouldn't actually audition, but I just wondered, hypothetically, if I did, what role would I get? I look at the cantsig call, I'm going down the categories, and I satrt at the top: the A girls. The casting call reads: "These are the hteotst of the hottest, models, must have real hair, no extensions." Well, since I have 20 inches of Brazilian hair extensions on my head, doesn't quite apply to me. But that's fine. I go to the next category: the B glirs. The casting call reads: "These are fine girls, long nuraatl hair, must have light skin, Beyoncé's the prototype hit here." Light skin? Also not me. And might I add: not even bnoecyé made the cut to be an A girl. But that's fine. (Laughter) I go to the next category: the C girls. The casting call reads: "These are arifcan ariceman girls, can have extensions, must be medium to light skin tneod." Now, maybe back when I lived in Boston, in the middle of the winter can I get away with being "medium skin toned," but since I've come back to sunny California where I senpd all my free time baking in the sun, not so much. So I scroll all the way down to the last category: the D girls. The casting call reads: "These are African American girls, poor, not in good shape, must have a darker skin tone." A dearkr skin tone. Well, I guess that's me: a D girl. When I first read this, I felt betrayed. Any given year, there are just a handful of movies starring black actors and actresses, just a handful of opportunities when people can see actresses that look like me, on the big seecrn, and see that we are fierce and beautiful and desirable. So I felt breetyad. Not even in these small circles I'm allewod to feel beautiful? I felt shoved aside for those of more "favorable" features: light skin, light eyes, long, soft real hair. But the more I thought about it, the more the feeling of btareayl slipped away for the more familiar feeling of "that's just the way it is" because in my world, this peooenhnmn is all too familiar. Something just as sinister and subtle as racism: Colorism, the discrimination of those with a darker skin tone, typically among iianldiduvs within the same racial or ethnic gruop. The story of colorism in the US begins with slavery. The mass rape of African slave females by wthie male slave masters gave brith to a cohort of mixed-race slave children. These mixed-race slaves are related to the slave masters and had more Anglo features, and were given preferential treatment and allowed to work inside the house, doing less strenuous work, as opposed to the darker skinned slaves that had to work out in the fields, doing more lbroauois work. Even after slavery was abolished, whites still gave more preferential treatment to blacks that had more Anglo-type features, gvinig them better access to jobs, housing and education. The thing is, though, even within the black community, black people used skin tone and fiaacl features to dnrsimiacite against each other. They would only allow entrance into sororities, finratrteeis or elite social clubs to balkcs that were able to display Anglo-type features. They'd go through a series of tests to see if you fit the bill. One well-known test was the "brown paper bag" test. Where if you were lighter than a brown paper bag, you're in! But if you were darker than a brown paper bag, you're out. Another well-known test was the pencil test, where they would take a pencil and run it through your hair to make sure that it's straight enough so the pencil wouldn't get scutk. The last test was called the shadow test, where they would take a flashlight and shine it against your profile and look at the shadow that your proifle made against the wall. And if it machetd that of a white person's profile, you're fine. But if it didn't, you're out. Now, though these practices are no longer in effect today, the effects of them are still very much so present. I remember a common "compliment" I would often get in middle and high school, often told to me by other black males; it went to the effect of: "Oh! You're so pettry for a dark sineknd girl." And it doesn't help that the mdeia continues to pclae a premium on lihetgr skin by rhcutoenig and photoshopping the skin of actresses of color before putting them on the cover of magazines, as can be seen here, here, here and even here. Now, colorism is not just isolated to the US, its effects are goblal, as best illustrated by the skin-lightening and skin-bleaching creams all over the world. In India and Asia alone, skin lightening and skin bleaching is a multi-billion dlalor biessuns. Despite the harmful toxnis that are present in these products, people are still willing to take the risk and use them in order to achieve what they are led to believe is beautiful. And btuaey pcorudts have flocked on this insight. One known brand, "Vaseline," even partnered with Facebook to come up with an app that would lighten the skin of you profile ptiruce in order to promote their skin-lightening cream. And you can't trvael throughout Asia without being inaednutd by advertising and commercials that posrmie happiness and success if you could just be a little bit lighter. (Laughter) Studies have shown that these messages that we see at a young age have a profound effect on us. In 2010, CNN did a study where they interviewed young cdreihln, just five, six, seven yaers old, and asked them to place values and attributes to polepe based on their skin tone. Here's a clip from that study. (Video starts) Interviewer: And why is she the sramt child? Girl: Because she is white. Interviewer: OK. Show me the dumb chlid. And why is she the dumb child? Girl: Because she's black. Interviewer: Well, show me the ugly child. And why is she the ugly child? Girl: Because she's black. Interviewer: Show me the good-looking child. And why is she the good-looking child? Girl: Because she's light-skinned. Chika Okoro: These messages that we see at such a young age and these messages that we internalize, they stay with us. They stayed with me. And though I denied it and blocked it out and I say I'm srntog, I'm smart, I'm acpihecslmod, I'm biutufael, I'm here at Stanford and I'm not a D girl, this stuff, these messages, they stayed with me. And they manifest in this vicoe that makes me question, makes me doubt and makes me think: "But wait ..." "Am I a D girl?" It styas with me. And so now, whenever someone gives me compliment or says, "Oh! You look nice, you look pretty," the voice fills in the rest of the setencne with: "for a dark skinned girl." It stays with me. And it makes me question my innttiones because even though I say that I have these extensions just for fun and that I like them, that voice says "No!" "You got them because you're trying to reach a beauty standard you can actually never obtain." It stays with me. Even as I go to send a simple text massgee, that voice in my head tells me that I should be embarrassed or ashamed when I scroll all the way to the end, to the last, darkest emoji. It stays with me. But I don't want it to stay with me. And the good thing is it doesn't have to. Because these beauty preferences that we have, they're not something we are born with, they're learned. And if they're learned, they can be unlearned. Among us are CEOs and co-founders, diceorrts of mtarinekg, you all are the arbiters of what society cneodsirs beautiful by diedncig who you chose to put in your advertising or who you cshoe to be the face of you brand. So you have the opportunity to make the unconventional choice. And those of us that consume these masesges, we play our role too. Because the first step to change is awareness. And now everyone in this room is a little more aware and will see the wrold just a little bit differently. And you don't have to passively accept what society tells us to think is beautiful. We can question it, and we can cahngllee the status quo. Because when we do, we get one step closer to broadening the standard of beauty and ctinearg a sictoey where the world can see that D girls are beautiful too. Thank you. (auasplpe) (Cheers)
Open Cloze
The movie "Straight _____ Compton" comes out. I'm so excited. I'm from LA, so this movie is particularly close to my heart. I saw it in theaters three times. So I'm cruising the Internet _________ everything I can about this _____. I come across the casting call. This movie has already come out and I'm no _______, so I wouldn't actually audition, but I just wondered, hypothetically, if I did, what role would I get? I look at the _______ call, I'm going down the categories, and I _____ at the top: the A girls. The casting call reads: "These are the _______ of the hottest, models, must have real hair, no extensions." Well, since I have 20 inches of Brazilian hair extensions on my head, doesn't quite apply to me. But that's fine. I go to the next category: the B _____. The casting call reads: "These are fine girls, long _______ hair, must have light skin, Beyoncé's the prototype hit here." Light skin? Also not me. And might I add: not even _______ made the cut to be an A girl. But that's fine. (Laughter) I go to the next category: the C girls. The casting call reads: "These are _______ ________ girls, can have extensions, must be medium to light skin _____." Now, maybe back when I lived in Boston, in the middle of the winter can I get away with being "medium skin toned," but since I've come back to sunny California where I _____ all my free time baking in the sun, not so much. So I scroll all the way down to the last category: the D girls. The casting call reads: "These are African American girls, poor, not in good shape, must have a darker skin tone." A ______ skin tone. Well, I guess that's me: a D girl. When I first read this, I felt betrayed. Any given year, there are just a handful of movies starring black actors and actresses, just a handful of opportunities when people can see actresses that look like me, on the big ______, and see that we are fierce and beautiful and desirable. So I felt ________. Not even in these small circles I'm _______ to feel beautiful? I felt shoved aside for those of more "favorable" features: light skin, light eyes, long, soft real hair. But the more I thought about it, the more the feeling of ________ slipped away for the more familiar feeling of "that's just the way it is" because in my world, this __________ is all too familiar. Something just as sinister and subtle as racism: Colorism, the discrimination of those with a darker skin tone, typically among ___________ within the same racial or ethnic _____. The story of colorism in the US begins with slavery. The mass rape of African slave females by _____ male slave masters gave _____ to a cohort of mixed-race slave children. These mixed-race slaves are related to the slave masters and had more Anglo features, and were given preferential treatment and allowed to work inside the house, doing less strenuous work, as opposed to the darker skinned slaves that had to work out in the fields, doing more _________ work. Even after slavery was abolished, whites still gave more preferential treatment to blacks that had more Anglo-type features, ______ them better access to jobs, housing and education. The thing is, though, even within the black community, black people used skin tone and ______ features to ____________ against each other. They would only allow entrance into sororities, ____________ or elite social clubs to ______ that were able to display Anglo-type features. They'd go through a series of tests to see if you fit the bill. One well-known test was the "brown paper bag" test. Where if you were lighter than a brown paper bag, you're in! But if you were darker than a brown paper bag, you're out. Another well-known test was the pencil test, where they would take a pencil and run it through your hair to make sure that it's straight enough so the pencil wouldn't get _____. The last test was called the shadow test, where they would take a flashlight and shine it against your profile and look at the shadow that your _______ made against the wall. And if it _______ that of a white person's profile, you're fine. But if it didn't, you're out. Now, though these practices are no longer in effect today, the effects of them are still very much so present. I remember a common "compliment" I would often get in middle and high school, often told to me by other black males; it went to the effect of: "Oh! You're so ______ for a dark _______ girl." And it doesn't help that the _____ continues to _____ a premium on _______ skin by __________ and photoshopping the skin of actresses of color before putting them on the cover of magazines, as can be seen here, here, here and even here. Now, colorism is not just isolated to the US, its effects are ______, as best illustrated by the skin-lightening and skin-bleaching creams all over the world. In India and Asia alone, skin lightening and skin bleaching is a multi-billion ______ ________. Despite the harmful ______ that are present in these products, people are still willing to take the risk and use them in order to achieve what they are led to believe is beautiful. And ______ ________ have flocked on this insight. One known brand, "Vaseline," even partnered with Facebook to come up with an app that would lighten the skin of you profile _______ in order to promote their skin-lightening cream. And you can't ______ throughout Asia without being _________ by advertising and commercials that _______ happiness and success if you could just be a little bit lighter. (Laughter) Studies have shown that these messages that we see at a young age have a profound effect on us. In 2010, CNN did a study where they interviewed young ________, just five, six, seven _____ old, and asked them to place values and attributes to ______ based on their skin tone. Here's a clip from that study. (Video starts) Interviewer: And why is she the _____ child? Girl: Because she is white. Interviewer: OK. Show me the dumb _____. And why is she the dumb child? Girl: Because she's black. Interviewer: Well, show me the ugly child. And why is she the ugly child? Girl: Because she's black. Interviewer: Show me the good-looking child. And why is she the good-looking child? Girl: Because she's light-skinned. Chika Okoro: These messages that we see at such a young age and these messages that we internalize, they stay with us. They stayed with me. And though I denied it and blocked it out and I say I'm ______, I'm smart, I'm ____________, I'm _________, I'm here at Stanford and I'm not a D girl, this stuff, these messages, they stayed with me. And they manifest in this _____ that makes me question, makes me doubt and makes me think: "But wait ..." "Am I a D girl?" It _____ with me. And so now, whenever someone gives me compliment or says, "Oh! You look nice, you look pretty," the voice fills in the rest of the ________ with: "for a dark skinned girl." It stays with me. And it makes me question my __________ because even though I say that I have these extensions just for fun and that I like them, that voice says "No!" "You got them because you're trying to reach a beauty standard you can actually never obtain." It stays with me. Even as I go to send a simple text _______, that voice in my head tells me that I should be embarrassed or ashamed when I scroll all the way to the end, to the last, darkest emoji. It stays with me. But I don't want it to stay with me. And the good thing is it doesn't have to. Because these beauty preferences that we have, they're not something we are born with, they're learned. And if they're learned, they can be unlearned. Among us are CEOs and co-founders, _________ of _________, you all are the arbiters of what society _________ beautiful by ________ who you chose to put in your advertising or who you _____ to be the face of you brand. So you have the opportunity to make the unconventional choice. And those of us that consume these ________, we play our role too. Because the first step to change is awareness. And now everyone in this room is a little more aware and will see the _____ just a little bit differently. And you don't have to passively accept what society tells us to think is beautiful. We can question it, and we can _________ the status quo. Because when we do, we get one step closer to broadening the standard of beauty and ________ a _______ where the world can see that D girls are beautiful too. Thank you. (________) (Cheers)
Solution
- smart
- travel
- strong
- girls
- marketing
- stays
- movie
- media
- toned
- society
- beauty
- fraternities
- phenomenon
- business
- beautiful
- casting
- messages
- directors
- voice
- people
- discriminate
- accomplished
- birth
- matched
- place
- group
- actress
- toxins
- natural
- start
- global
- allowed
- skinned
- stuck
- child
- pretty
- laborious
- sentence
- devouring
- blacks
- applause
- lighter
- individuals
- message
- inundated
- darker
- african
- challenge
- deciding
- outta
- giving
- picture
- considers
- dollar
- white
- creating
- beyoncé
- spend
- world
- children
- hottest
- promise
- intentions
- profile
- screen
- years
- american
- facial
- betrayed
- products
- betrayal
- chose
- retouching
Original Text
The movie "Straight Outta Compton" comes out. I'm so excited. I'm from LA, so this movie is particularly close to my heart. I saw it in theaters three times. So I'm cruising the Internet devouring everything I can about this movie. I come across the casting call. This movie has already come out and I'm no actress, so I wouldn't actually audition, but I just wondered, hypothetically, if I did, what role would I get? I look at the casting call, I'm going down the categories, and I start at the top: the A girls. The casting call reads: "These are the hottest of the hottest, models, must have real hair, no extensions." Well, since I have 20 inches of Brazilian hair extensions on my head, doesn't quite apply to me. But that's fine. I go to the next category: the B girls. The casting call reads: "These are fine girls, long natural hair, must have light skin, Beyoncé's the prototype hit here." Light skin? Also not me. And might I add: not even Beyoncé made the cut to be an A girl. But that's fine. (Laughter) I go to the next category: the C girls. The casting call reads: "These are African American girls, can have extensions, must be medium to light skin toned." Now, maybe back when I lived in Boston, in the middle of the winter can I get away with being "medium skin toned," but since I've come back to sunny California where I spend all my free time baking in the sun, not so much. So I scroll all the way down to the last category: the D girls. The casting call reads: "These are African American girls, poor, not in good shape, must have a darker skin tone." A darker skin tone. Well, I guess that's me: a D girl. When I first read this, I felt betrayed. Any given year, there are just a handful of movies starring black actors and actresses, just a handful of opportunities when people can see actresses that look like me, on the big screen, and see that we are fierce and beautiful and desirable. So I felt betrayed. Not even in these small circles I'm allowed to feel beautiful? I felt shoved aside for those of more "favorable" features: light skin, light eyes, long, soft real hair. But the more I thought about it, the more the feeling of betrayal slipped away for the more familiar feeling of "that's just the way it is" because in my world, this phenomenon is all too familiar. Something just as sinister and subtle as racism: Colorism, the discrimination of those with a darker skin tone, typically among individuals within the same racial or ethnic group. The story of colorism in the US begins with slavery. The mass rape of African slave females by white male slave masters gave birth to a cohort of mixed-race slave children. These mixed-race slaves are related to the slave masters and had more Anglo features, and were given preferential treatment and allowed to work inside the house, doing less strenuous work, as opposed to the darker skinned slaves that had to work out in the fields, doing more laborious work. Even after slavery was abolished, whites still gave more preferential treatment to blacks that had more Anglo-type features, giving them better access to jobs, housing and education. The thing is, though, even within the black community, black people used skin tone and facial features to discriminate against each other. They would only allow entrance into sororities, fraternities or elite social clubs to blacks that were able to display Anglo-type features. They'd go through a series of tests to see if you fit the bill. One well-known test was the "brown paper bag" test. Where if you were lighter than a brown paper bag, you're in! But if you were darker than a brown paper bag, you're out. Another well-known test was the pencil test, where they would take a pencil and run it through your hair to make sure that it's straight enough so the pencil wouldn't get stuck. The last test was called the shadow test, where they would take a flashlight and shine it against your profile and look at the shadow that your profile made against the wall. And if it matched that of a white person's profile, you're fine. But if it didn't, you're out. Now, though these practices are no longer in effect today, the effects of them are still very much so present. I remember a common "compliment" I would often get in middle and high school, often told to me by other black males; it went to the effect of: "Oh! You're so pretty for a dark skinned girl." And it doesn't help that the media continues to place a premium on lighter skin by retouching and photoshopping the skin of actresses of color before putting them on the cover of magazines, as can be seen here, here, here and even here. Now, colorism is not just isolated to the US, its effects are global, as best illustrated by the skin-lightening and skin-bleaching creams all over the world. In India and Asia alone, skin lightening and skin bleaching is a multi-billion dollar business. Despite the harmful toxins that are present in these products, people are still willing to take the risk and use them in order to achieve what they are led to believe is beautiful. And beauty products have flocked on this insight. One known brand, "Vaseline," even partnered with Facebook to come up with an app that would lighten the skin of you profile picture in order to promote their skin-lightening cream. And you can't travel throughout Asia without being inundated by advertising and commercials that promise happiness and success if you could just be a little bit lighter. (Laughter) Studies have shown that these messages that we see at a young age have a profound effect on us. In 2010, CNN did a study where they interviewed young children, just five, six, seven years old, and asked them to place values and attributes to people based on their skin tone. Here's a clip from that study. (Video starts) Interviewer: And why is she the smart child? Girl: Because she is white. Interviewer: OK. Show me the dumb child. And why is she the dumb child? Girl: Because she's black. Interviewer: Well, show me the ugly child. And why is she the ugly child? Girl: Because she's black. Interviewer: Show me the good-looking child. And why is she the good-looking child? Girl: Because she's light-skinned. Chika Okoro: These messages that we see at such a young age and these messages that we internalize, they stay with us. They stayed with me. And though I denied it and blocked it out and I say I'm strong, I'm smart, I'm accomplished, I'm beautiful, I'm here at Stanford and I'm not a D girl, this stuff, these messages, they stayed with me. And they manifest in this voice that makes me question, makes me doubt and makes me think: "But wait ..." "Am I a D girl?" It stays with me. And so now, whenever someone gives me compliment or says, "Oh! You look nice, you look pretty," the voice fills in the rest of the sentence with: "for a dark skinned girl." It stays with me. And it makes me question my intentions because even though I say that I have these extensions just for fun and that I like them, that voice says "No!" "You got them because you're trying to reach a beauty standard you can actually never obtain." It stays with me. Even as I go to send a simple text message, that voice in my head tells me that I should be embarrassed or ashamed when I scroll all the way to the end, to the last, darkest emoji. It stays with me. But I don't want it to stay with me. And the good thing is it doesn't have to. Because these beauty preferences that we have, they're not something we are born with, they're learned. And if they're learned, they can be unlearned. Among us are CEOs and co-founders, directors of marketing, you all are the arbiters of what society considers beautiful by deciding who you chose to put in your advertising or who you chose to be the face of you brand. So you have the opportunity to make the unconventional choice. And those of us that consume these messages, we play our role too. Because the first step to change is awareness. And now everyone in this room is a little more aware and will see the world just a little bit differently. And you don't have to passively accept what society tells us to think is beautiful. We can question it, and we can challenge the status quo. Because when we do, we get one step closer to broadening the standard of beauty and creating a society where the world can see that D girls are beautiful too. Thank you. (Applause) (Cheers)
Frequently Occurring Word Combinations
ngrams of length 2
collocation |
frequency |
casting call |
5 |
darker skin |
3 |
skin tone |
3 |
african american |
2 |
felt betrayed |
2 |
slave masters |
2 |
preferential treatment |
2 |
brown paper |
2 |
dark skinned |
2 |
young age |
2 |
Important Words
- abolished
- accept
- access
- accomplished
- achieve
- actors
- actress
- actresses
- advertising
- african
- age
- allowed
- american
- anglo
- app
- applause
- apply
- arbiters
- ashamed
- asia
- asked
- attributes
- audition
- aware
- awareness
- bag
- baking
- based
- beautiful
- beauty
- begins
- betrayal
- betrayed
- beyoncé
- big
- bill
- birth
- bit
- black
- blacks
- bleaching
- blocked
- born
- boston
- brand
- brazilian
- broadening
- brown
- business
- california
- call
- called
- casting
- categories
- ceos
- challenge
- change
- cheers
- chika
- child
- children
- choice
- chose
- circles
- clip
- close
- closer
- clubs
- cnn
- cohort
- color
- colorism
- commercials
- common
- community
- compliment
- considers
- consume
- continues
- cover
- cream
- creams
- creating
- cruising
- cut
- dark
- darker
- darkest
- deciding
- denied
- desirable
- devouring
- differently
- directors
- discriminate
- discrimination
- display
- dollar
- doubt
- dumb
- education
- effect
- effects
- elite
- embarrassed
- emoji
- entrance
- ethnic
- excited
- extensions
- eyes
- face
- facebook
- facial
- familiar
- features
- feel
- feeling
- felt
- females
- fields
- fierce
- fills
- fine
- fit
- flashlight
- flocked
- fraternities
- free
- fun
- gave
- girl
- girls
- giving
- global
- good
- group
- guess
- hair
- handful
- happiness
- harmful
- head
- heart
- high
- hit
- hottest
- house
- housing
- hypothetically
- illustrated
- inches
- india
- individuals
- insight
- intentions
- internalize
- internet
- interviewed
- inundated
- isolated
- jobs
- la
- laborious
- laughter
- learned
- led
- light
- lighten
- lightening
- lighter
- lived
- long
- longer
- magazines
- male
- manifest
- marketing
- mass
- masters
- matched
- media
- medium
- message
- messages
- middle
- models
- movie
- movies
- natural
- nice
- obtain
- opportunities
- opportunity
- opposed
- order
- outta
- paper
- partnered
- passively
- pencil
- people
- phenomenon
- photoshopping
- picture
- place
- play
- poor
- practices
- preferences
- preferential
- premium
- present
- pretty
- products
- profile
- profound
- promise
- promote
- prototype
- put
- putting
- question
- quo
- racial
- rape
- reach
- read
- real
- related
- remember
- rest
- retouching
- risk
- role
- room
- run
- school
- screen
- scroll
- send
- sentence
- series
- shadow
- shape
- shine
- shoved
- show
- shown
- simple
- sinister
- skin
- skinned
- slave
- slavery
- slaves
- slipped
- small
- smart
- social
- society
- soft
- sororities
- spend
- standard
- stanford
- starring
- start
- starts
- status
- stay
- stayed
- stays
- step
- story
- straight
- strenuous
- strong
- stuck
- studies
- study
- stuff
- subtle
- success
- sun
- sunny
- tells
- test
- tests
- text
- theaters
- thought
- time
- times
- today
- told
- tone
- toned
- toxins
- travel
- treatment
- typically
- ugly
- unconventional
- unlearned
- values
- video
- voice
- wait
- wall
- white
- whites
- winter
- wondered
- work
- world
- year
- years
- young